Articles for June, 2007

AOL.in To Spend Rs 10 Cr In Advertising; Yatra Goes To Leo Burnett; Lodestar To Handle Monster Asia

Tags: Advertising | Deepanshu | No Comments »

AOL’s Indian portal - AOL.in - plans to spend about Rs 10 crore ($2.4 million) in Indian advertising which includes online and mass media. The company has appointed Madison Media for its media duties and Saatchi & Saatchi for the creative duties, reports Agencyfaqs.com. The account will be serviced from Bangalore.

Exchange4media reports that Yatra.com has appointed Leo Burnett as its creative agency. The account has moved from Everest Brand Solutions. Optimum Media Solutions will continue to handle the media duties. The account size is estimated to be Rs 8 crore.
In another related news, Lodestar Universal has won the Asia and Middle East media duties of Monster.com. The company already handles the Rs 20 crore account of Monster India.

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WP Plugin: Where did they go from here?

Tags: Blogging | Deepanshu | No Comments »

If you have been paying attention to Amazon’s single product pages and if Amazon’s engineers have been doing their job well, you have most likely clicked on one of the links in the group of deep links called “Customers who bought this item also bought”.

This plugin tries to create a similar group of links for your blog. If you have enough links in your theme (Contextual Related Posts plugin comes in handy) for readers to explore, then as and when readers click on links, this plugin checks to see if it was referred from your blog, checks to see if it can identify a post or a page from the information it has and then adds a link to the referring page. I have been testing it on this blog for a few days while I iron out the bugs. Check out the pages and what grabs readers’ attention on various pages and posts.

Installation is very simple, just download, unzip, upload and activate. The plugin should automatically add the list to the bottom of every single page right before the comment form. Please refer to the plugin file for troubleshooting hints. Future development plans include an admin page to control the number of links, autoplacement etc.

Please let us know if you are using the plugin and whether you like it. Bugs should be posted here.

Download Where did they go from here? v1.2

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WP Plugin: Contextual Related Posts

Tags: Blogging | Deepanshu | 1 Comment »

Mark Ghosh have upgraded and consolidated his old Contextual Related Posts Plugin for Wordpress. This new version (1.1) is a simple install (just install the plugin file) and it will show the last 5 related posts from your blog. The display show the links right after the comment form. The matching is done with the post title of the post being viewed. Examples include my Retail Junction (WordPress 2.0) and Sap-Tricks (Wordpress 2.0)
PS: Some theme authors tend to remove default actions from their themes. If you are having problems displaying the related posts, please check with your theme author or post a comment here for help.

Download Contextual Related Posts Plugin

Please post bugs and comments.

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Good bye mGinger, Welcome SMS2India

Tags: Internet | Deepanshu | No Comments »


mGinger finds a new competitor - sms2India.co.in I am seriously excited about the way their business proposal runs.

  1. Referral signup - if you need a referral Signup id : imgoel
  2. More earnings, because of referral signup.
  3. More specific categories of advertisement to choose - helps the advertiser as the customer chooses specified advertisement. (targeted customers)
  4. Better payout options (paypal also)

This is what the site says:

You receive 10 SMS per day.

Your 10 Friends receive the same SMS.

Each of their 10 friends receive the same SMS.

You earn Rs. 6882 per month.

You get 20p for each SMS you receive.

You get again 20 p for each SMS your friend receive.

And you get again 20 p for each SMS your friend’s friend receive.


After signing up with SMS2India.co.in I really feel bad about the way signup happens with sms2India.co.in because you are about to expose your email id for your referrals. I guess they need to find a way to have some number or alpha numerical characters as referral id. I am sure they will change in due course of time.

Currently there is no way to keep track of your network or your earnings, I guess we just entered the Kitchen (should be developing the software).

Anyway I am excited about SMS2India.co.in because they have launched the new product in a months time just after mGinger. Wishing you all the best for the SMS2India team.

So why wait signup for SMS2India.co.in and incase you need the referral id: imgoel. Start earning money today. Let us hope atleast SMS2India.co.in will send us mobile advertisement as SMS.

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mGinger - mobile SMS Advertisement

Tags: Advertising | Deepanshu | No Comments »

mGingerDo you want to get paid for the SMS which you receive on your mobile?

Here are the ad providers, who would send SMS on your mobile and you could eventually earn money for viewing and deleting the SMS.
Currently the site says

How much money can I make?
Ads you receive per day X
Friends you refer X
Friends each of your friend refers X
there is a calculate button for you to check the revenue you earn per month.

I have been wondering how many of people have been shouting at their own Mobile service providers to stop sending SMS and a new product comes out of the shelf in offering money to receive SMS on your mobile. Well surely mGinger would be productivity killer.

I am sure it is gonna be hit, and I see the potential customers would be the students crowd and you can expect your friends and spam messages asking you to signup.

Thank you mGinger for filling up our mailbox. Wishing the mGinger team a best of luck.

People who wish to Signup can click on this signup link.

Related topics:

  1. Good bye mGinger, Welcome SMS2India
  2. mGinger signup not a fair deal
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Web 2.0 Free Button Maker

Tags: Blogging | Deepanshu | No Comments »

Subscribe!Web 2.0 free button maker: After the success of the Stripe Generator and the Ajax Loading Gif Generator, here is a Web 2.0 Button Maker that lets you upload your own icon and build gel buttons for your site or blog. I agree with Mashable that the script is not very Web 2.0 ish itself since you have to “Apply Changes” every time you make a change but it is fun nonetheless. I tried building a PNG with the flame logo of weblogtoolscollection.com but I was spending so much time on it, I just gave up and made something simple. It turns out that we like “generators” on WeblogToolsCollection.com!

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