To Spend Rs 10 Cr In Advertising; Yatra Goes To Leo Burnett; Lodestar To Handle Monster Asia

AOL’s Indian portal – – plans to spend about Rs 10 crore ($2.4 million) in Indian advertising which includes online and mass media. The company has appointed Madison Media for its media duties and Saatchi & Saatchi for the creative duties, reports The account will be serviced from Bangalore.

Exchange4media reports that has appointed Leo Burnett as its creative agency. The account has moved from Everest Brand Solutions. Optimum Media Solutions will continue to handle the media duties. The account size is estimated to be Rs 8 crore.

In another related news, Lodestar Universal has won the Asia and Middle East media duties of The company already handles the Rs 20 crore account of Monster India.