| Conventional supermarket | A self-service food store that offers groceries, meat, and produce with limited sales of nonfood items, such as health and beauty aids and general merchandise. |
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| Department store | A retailer that carries a wide variety and deep assortment, offers considerable customer services, and is organized into separate departments for displaying merchandise. |
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| direct-mail retailers | A non-store retailer that communicates directly with customers using mail brochures and pamphlets to sell a specific product or service to customers at one point in time. |
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| Direct-response advertising | Advertisements on TV and radio that describe products and provide an opportunity for customers to order them. |
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| Direct selling | A retail format in which a salesperson, frequently an independent distributor, contacts a customer directly in a convenient location (either at a customer ’s home or at work) and demonstrates merchandise benefits, takes an order, and delivers the merchandise to the customer. |
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| Discount store | A general merchandise retailer that offers a wide variety of merchandise, limited service, and low prices. |
