Rural Malls: Chaupal Sagar Chaupal Sagar is one of the first organised retail forays into the hinterland. It was soft-launched on 15 August. It is actually a warehouse for storing the farm produce that ITC buys through its e-chaupals. The mall has come up in one part of this warehouse.It has been set up by […]
Developments in Rural Retailing Read More »
Features of Indian Rural Markets *Large and Scattered market: The rural market of India is large and scattered in the sense that it consists of over 63 crore consumers from 5,70,000 villages spread throughout the country. *Major income from agriculture: Nearly 60 % of the rural income is from agriculture. Hence rural prosperity is tied
Features of Indian Rural Markets Read More »
Availability of food grains is not a sufficient condition to ensure food security to the poor. In addition to availability of food grains it is also necessary that the poor have sufficient means to purchase food. The capacity of the poor to purchase food can be ensured in two ways. Raise the level of incomes
Why Public Distribution System failed as Retail Mechanism Read More »
An Overview The Indian rural market with its vast size and demand base offers great opportunities to marketers. Two-thirds of countries consumers live in rural areas and almost half of the national income is generated here. It is only natural that rural markets form an important part of the total market of India. Our nation
Indian Rural Market Read More »
· If we take out Bata, titan, Indian postal department most of the retail chains in India are in nascent stage they are even not present in all the states they are currently present in A class cities only and only a few are present in B class cities. Whereas in the west retail chains
Retail Chains in India – Current Scenario Read More »
Introduction: India as we all know lives in villages but this market has always been underestimated. Substantial improvement in purchasing power, increasing brand consciousness, changing consumption patterns and rapid spread of communication networks in rural areas has presented a growing potential for the corporate sector. According to a National Council of Applied Economic Research (NCAER)
Retailing in India: A Cross Country Study Read More »
Global retailers like Wal-Mart and Tesco do it all the time. Now it’s the turn of Indian retail chains, who’re exploring ways to step up global sourcing of merchandise for shoring up margins and offering the best price to consumers. These days, the likes of Big Bazaar, Ebony, Shoppers’ Stop, Westside or even Subhiksha are
Safety concerns, competitive pressures and regulatory requirements are creating demand for more traceability in the food service industry than ever before. Also use of IT for tracking the sales and demand forecasting is widely accepted. The above are some of the obvious activities for collaboration. There are several others such as training, financing, standards development
Technology in retail Read More »