Rural Malls: Chaupal Sagar Chaupal Sagar is one of the first organised retail forays into the hinterland. It was soft-launched on 15 August. It is actually a warehouse for storing the farm produce that ITC buys through its e-chaupals. The Read full story…
Story archive for ‘Rural Retailing’
Features of Indian Rural Markets *Large and Scattered market: The rural market of India is large and scattered in the sense that it consists of over 63 crore consumers from 5,70,000 villages spread throughout the country. *Major income from agriculture: Read full story…
Contract Farming There is an underlying paradox of the Indian agricultural scenario. The small farmers are not assured of a market and a remunerative price for their produce. On the other hand the agri-based and food industry requires timely and Read full story…
Agricultural Marketing Ministry of Agriculture had formulated a model law on agricultural marketing in consultation with State/UT Governments to deal with emerging trends in agricultural marketing. This legislation enables establishment of private markets/ yards, direct purchase centers, consumers/ farmers markets Read full story…