Haldiram: Marketing Mix Part-3

PLACE

Haldiram’s developed a strong distribution network to ensure the widest possible reach for its products in India as well as overseas. From the manufacturing unit, the company’s finished goods were passed on to carrying and forwarding (C&F) agents. C&F agents passed on the products to distributors, who shipped them to retail outlets. While the Delhi unit of Haldiram’s had 25 C&F agents and 700 distributors in India, the Nagpur unit had 25 C&F agents and 375 distributors.

Haldiram’s also had 35 sole distributors in the international market. The Delhi and Nagpur units together catered to 0.6 million retail outlets in India. C&F agents received a commission of around 5%, while distributors earned margins ranging from 8% to 10%. The retail outlets earned margins ranging from 14% to 30%. At the retail outlet level, margins varied according to the weight of packs sold.

Retailers earned more margins ranging from 25% to 30% by selling 30 gms pouches (priced at Rs.5) compared to the packs of higher weights. Apart from the exclusive showrooms owned by Haldiram’s, the company offered its products through retail outlets such as supermarkets, sweet shops, provision stores, bakeries and ice cream parlors. The products were also available in public places such as railway stations and bus stations that accounted for a sizeable amount of its sales.

Haldiram’s products enjoyed phenomenal goodwill and stockists competed with each other to stock its products. Moreover, sweet shops and bakeries stocked Haldiram’s products despite the fact that the company’s products were competing with their own products.

Haldiram’s also offered its products through the Internet. The company tied up with indiatimes.com, a website owned by the Times of India group[1] to sell its products over the Internet. Haldiram’s products could be ordered through a host of other websites in India and abroad. Giftstoindia.com, giftssmashhits.com, tohfatoindia.com and channelindia.com enabled people residing abroad to send Haldiram’s gift packs to specified locations in India.

Region-specific websites enabled people to send gifts to specified regions. These include indiamart.com (Delhi and surrounding areas), mumbaiflowersgifts.com (Mumbai), and chennaiflowersgifts.com (Chennai and other parts of Tamilnadu). These websites competed on issues such as delivery time, which varied between 48 hrs to one week, delivery charges (some websites offered free delivery of products) and value added services (like sending personal messages along with the gift packs).

96 thoughts on “Haldiram: Marketing Mix Part-3”

  1. Dear Sir,
    We want C&F distributorship for Odisha and we wan to have the pleasure to offer our services..We’ll fulfill all your terms n Conditions when you send us the same.
    We have a office and godown facility at the same place as per need.The exact location is Cutack and I assure for the maximum sale .
    Contact :
    Jayant Singh : +91-8270636168

  2. Sir jee namaskar,we wanted c&f for Haryana(complete).we have a big experience,and also very much interested.we have enough space to maintain the stock easily.so please reply positively.mobile 09416046312,09896516901.

  3. We are interested in C&F agents of
    haldiram in chirawa and its nearing place
    Awaiting for positive reply

    krishna gopal chaudhary
    contact no. 09529436660

  4. We are interested in C&f agency for your company in bathinda,abohar,muktsar,firozpur and fazilka areas
    we can fulfill all your company terms and conditions for such a work.
    Waiting for your positive reply
    nagpal nagri street no. 3 malout
    contact no. 9417388103

  5. We are interested in C&f agency of your company in Kanpur or Luckow .We have our own warehouse approx 10000 sqft in both cities location in Transport nagar.We can fulfill company term & condition for such work.We are transport trade since 1968.
    With regards
    Mayank Agarwal
    133/20 Transport nagar
    Kanpur
    Mob.no.09307095438
    07275074419

  6. We are interested in C&F agents of haldiram in jalandhar and its surroundings
    Awaiting for positive reply

    Ashish Chopra
    9417912929

  7. We saw your listing regarding C&F. We are interested for C&F FOR MOHALI, CHANDIGARH LOCATION.

    PLEASE ADVISE YOUR T&C FOR THE SAME.

    REGARDS
    VEDANT
    09876973757

  8. we are interested in being c&f agents of your company in rajasthan kindly send the details or contack us at 9828-888-980

  9. dear sir

    we r intersted in c&f of haldiram product in INDORE M.P we have huge space for office and godown. waiting for a call form ur side.

    thankyou

    Regards
    Maya- 09826074070

  10. Dear Sir/ Madam

    We r interested in C & F/ Distributorship of haldiram products in delhi ncr. We have huge space for office and godown purpose, waiting for a call from ur side. Regards Arpit Gupta-9999822820

  11. We are interested for carrying and forwarding agent in haryana ,punjab , himachal ,chandigarh . Also having 20 year experience in this line . And able to manage your all requirements Regards mohit singla ph09988270891

  12. Hi,I am interested in CFA of your establishment. We are already working as CFA from past 25 years for a Multinational Company with having full set-up and serving Punjab,Himachal Pradesh and Chandigarh.
    Now we are in mode of expansion.
    Regards
    Saurabh
    098555-67744

  13. I have godowns measuring 4500sq ft & 9000sq ft in Dehradun and I’m interested in C&f for Uttranchal.

    Regards
    I.P.Singh
    9897545419

  14. Sir,
    I am interesting to have C&F for Garhwal region of UUTRAKAHND.well space & location app. 22050sq.ft. area at NH-58 for warehouse & official activities.Also available app.2000sq.ft. showroom outlet in city HARIDWAR and well infrastructure & finacially to fullfill your requirements.
    manpreet singh
    +91-9012010497
    [email protected]

  15. INTERESTED FOR GUJARAT, I M FROM AHMEDABAD AND HAVING 30000 SQFT AREA 10 KM FAR FROM AHMEDABAD, AND HAVING GOOD TRANSPORTATION FACILITY AS WELL AS GOOD MAN POWER. MB NO-9825060761

  16. I Prateek Agarwal, Director of Welkin Televentures happy to announce a new venture of welkin with KRIL, as a warehouse ( A complete solution of Warehouse & Logistics solution).
    The Welkin & KRIL warehouse is fully integrated, mixed use, multidisciplinary to business needs, located on prime location on N.H. -1 .All warehouse units ensuring 49’-3” height with complimenting separate office mezzanine floor space. All bays built with its own access and loading area.

    Specifications
    1. Total space – 643871.15 Sq ft.
    2. Total Area consisting of 4 warehouses with independent four floors for management of each
    warehouse
    a. Warehouse 1 : 30458.78 Sq. Ft. b. Warehouse 2 : 206927.00 Sq. Ft. c. Warehouse 3 : 7334.48 Sq. Ft. d. Warehouse 4 : 116251.20 Sq. Ft.
    3. Parking of 4 acres.
    4. Administration block ( 34425.38 sqft).
    5. Seperate mess for staff & drivers.
    6. Flats for officials & dormitory for drivers along with bathing & toilet facilities.
    7. Studio apartments.

    Advantages for choosing us.
    1. All warehouse units has complete provision of cold storage as required.
    2. 100% power backup system
    3. Fire safety :- fully automated sprinkler system.
    4. Water Storage:- underground water system.
    5. Hi-tech security 24×7.
    6. Solar street lights.
    For more details please find the enclosed attachment. Looking for opportunity as C&F with your esteemed company.

    Best Regards:-
    Prateek Agarwal
    +91-9555554443.

  17. i am interested to have a c&f agency of your company haldiram for davangere distict karnataka state. if their is any opportunity so plz contact me at +919035108626

  18. I am interested to have a c&f agency of your company haldiram for kanpur region or for u.p. if their is any opportunity so plz contact me at 8090985953

  19. Hello Haldiram product Manager

    Sir
    I am interested for a c& f in Haryana. I had 7 years experience in retail market it’s about Non Banking Finance Company as a Sales Manager.
    Can you provide me the details & term condition of Haldiram c&f.

    Warm Regards
    Sachin
    Mob no: +919729758866

  20. i am interested in C&F of Haldiram products for Eastern UP…..
    I m currently running a business of DALL MILL, IDEA CELLULAR LTD(CHANNEL PARTNER) AND FRANCHISEE OF SAHARA Q SHOP…. BASED AT KANPUR CITY…..PLS REPLY ME WITH ALL YOUR PROCESSS AND TERMS AND CONDITIONS ASAP…..
    Regards,
    Anil Agarwal
    Proprietor
    Neha Enterprises
    9415052101

  21. Running already C & F for Punjab , Haryana , Himachal, Chandigarh for another company ,we are intrusted for C & F in Haryana and Punjab

  22. We wanted c&f in Delhi or haryana. If you are interested to give me c&f please contact us.
    Please tell us how to contact you for c&f.
    Thanks
    Raghubir Garg
    91-11-9811136891
    91-11-9136201120

  23. sanjay malik on june 20th,2014
    I wish to have a c&f agency of haldiram for dehradun uttarakhand area so u suppose to plan that then pls contact me I m very much interested
    contact no:09690005311,09690005371
    mailid: [email protected]

  24. sanjay malik on june 20th,2014
    I wish to have a c&f agency for dehradun uttarakhand area so u suppose to plan that then pls contact me I m very much interested

  25. Hi we want c&f of haldiram in palwal haryana. We have own space& godown .mohit kukreja 09215268999,09416068999

  26. I wish to have a c&f agency for marathwada area so u suppose to plan that then pls contact me I m very much interested

  27. We want C&F distributorship for Kanpur and we pleasure to offer our services.We deals in Logistics too.We’ll fulfill all your terms n Conditions when you send us the same.
    We have a office and godown facility at the same place as per need.The exact location in kanpur (UP)you don’t have any C&F as well as distributor over there and maximum sale is guaranted…….
    with regards
    Anurag gupta
    mob. 9839701901

  28. We want C&F distributorship for Kanpur and we pleasure to offer our services.We deals in Logistics too.We’ll fulfill all your terms n Conditions when you send us the same.
    We have a office and godown facility at the same place as per need.The exact location in kanpur (UP)you don’t have any C&F as well as distributor over there and maximum sale is guaranted…….
    with regards
    Anurag gupta

  29. I am interested in getting the c&f of the haldiram in varanasi , i have enough space in the city as well as outer areas of varanasi .
    please reply and send us the terms and condition to be the part of haldiram.

    E- Mail : [email protected]
    Tel : +91-9839240650

    Thanks
    Kaushik

  30. i am interested to became a c&f or super stockist of your company for Kanpur city or near by Kanpur and i have enough space to maintain the stock easily.Plz let me know about the formalities to get the agency.

    Sagar jain

    mob no- 08090985953

  31. I am Interested in distribution ship of Haldiram products what are the formalities & basic requirements

  32. Dear Sir,
    We M/s Kalyani Associates, Sri Jagannath Vihar, Sivaji Nagar, Tulsipur, Cuttack-753008 (Odisha), India, Ph-09658705275, E-mail- [email protected], [email protected] are interested to work with your esteemed organisation by taking C&F. So it requires your kind consideration.

    Regards,
    Shashikanta Dash.
    Ph-09658705275

  33. Hello sir We are warehouse builders we have constructed 50 the sqft area Chandigarh panchkula outskirts fez industrial area with latest amenities we are already dealing with pharma companies interested for c&f in Chandigarh area

  34. This is to inform that i am interested in having the c&f of your company form Lucknow.Effective and efficient work will be guranteed. Please contact me.

    Shailendra Singh
    Mobile:- 9838504068
    e-mail:- [email protected]

  35. dear sir 
                          i want c&f in agra .my name is jitendra verma .my cell no is 9837055514

  36. i am interested in your product distribution or c & f for Moradabad city have my own space and for further details please feel free to call or reply through mail waiting for your reply

    regards
    yash narang
    [email protected]
    7500770007
    9999939397

  37. dear sar
    i am interest in having the c&f of ur company in khatima (u.s.n) uttarakhand

    Nadeem khan.
    09756209555

  38. I WANT TO SEND SOME SWEET AND ARTICLES TO TORONTO(CANADA) ON  MARRIAGE ANNIVERSARY.KINDLY LET ME KNOW HOW TO DO IT.AMAR SHARMA/JABALPUR MP/O8959203979

  39.  Sir, 

    This is to inform our interest in having the c&f of your company in chandigarhregards
    NISHANT
    8054776717

  40. Hello Sir,

    This is to inform our interest in having the c&f of your company for Kurukshetra Dist. Haryana, my location is on NH-1 G.T.Road Pipli.

    Kindly Contact,
    M–(+91-94164-67500)
    Email:- [email protected]

  41. i am satpal gupta. chandigarh resident
    intrested in c&f of your company. office in zirakpur and a godown in chandigarh.
    it will definitely boom your business in punjab and haryana.

    contact no.
    9814240520

  42. I am Ravi Tharad resident
    of Kanpur [U.P.] I have interest to market Haldiram as c&f contact no. 09839803050
      Thaking you

  43. I am Ravi Tharad resident
    of Kanpur [U.P.] I have interest to market Haldiram as c&f contact no. 09839803050
      Thaking you

  44. Dear Sir,

    We want C&F distributorship for Chandigarh and we wan to have the pleasure to offer our services..We'll fulfill all your terms n Conditions when you send us the same.

    We have a office and godown facility at the same place as per need.The exact location in chandigarh will be discused after (you don't have any C&F as well as distributor over there) and maximum sale is guaranted…….

    Contact :
    surjit choudhary : +91-9417005179
    [email protected]

  45. dear sir
    We are interested in your c&f for all products in punjab for four districts ie Ludihana, patiala and fathegarh sahib and ropar please give me complete details for that

  46. Dear Sir

    we are into gases manufacturing business in kashipur and welding elctrodes c&f in haldwani .
    we are very much interested in your C&f for kumaon region in uttarakahnd.kindly send me details regarding it .

    Thanking you in anticipation

    with regards

    bhawesh narula
    8171552222

  47. Dear Sir,

    We saw your listing regarding C&F distributorship for Moradabad District U.P and we have the pleasure to offer our services.

    We request you to kindly send us your terms and conditions soon so that we can join hands for the mutual benefit of both the concerns.

    Our family are WD for ICI or Akzonobel for over 70 years.

    Please contact on [email protected]

    Warm Regards

    Vijay Baxi
    9811556958
    9312556958

  48. Hello Sir,

    This is to inform our interest in having the c&f of your company for DELHI.Effective and efficient work will be guranteed.We are basically established in DELHI.We have a office and godown facility in VAISHALI and dariyaganj delhi place If interested,kindly contact.
    Thanks & Regards,
    Alok Pandey
    Mob: 88829 42882
    [email protected]

  49. I am interested in taking the haldiram agency. I am based in Palwal(Haryana) . Please tell me how to go about it.

    We have a location the national highway 2 near Bus Stand .contact no. 9990091984

  50. interested in c&f or distribution of haldiram products with base in kanpur up.Already distributors for leading electrical company for up & uttranchal with turnover of 500 cr

  51. I am Rajesh M. Agrawal resident of Aurangabad (M.S), I have keen interest to serve market haldiram as c&f.
    So please let me know the requisites regarding the same issue and your contact details for further communication.
    Hoping for the postive respones from your side.

    Thanking You !

  52. hello sir
    We want C&F distributorship for kumaun region and we seek the pleasure to offer our best services.We'll fulfill all your terms n Conditions when you send us the same.
    We have a office and godown facility at the same place as per your requirement.The exact location is in rudrapur.
    contact no-09837959090

  53. hello sir
    We want C&F distributorship for kumaun region and we seek the pleasure to offer our best services.We’ll fulfill all your terms n Conditions when you send us the same.
    We have a office and godown facility at the same place as per your requirement.The exact location is in rudrapur.
    contact no-09837959090

  54. Dear Sir,

    We want C&F distributorship for Haryana and we wan to have the pleasure to offer our services.We deals in Logistics too.We'll fulfill all your terms n Conditions when you send us the same.

    We have a office and godown facility at the same place as per need.The exact location in Haryana will be discused after (you don't have any C&F as well as distributor over there) and maximum sale is guaranted…….

    Contact :
    Mayur Bansal : +91-9999281555
    [email protected]

  55. Hello Sir,

    This is to inform our interest in having the c&f of your company for punjab.Effective and efficient work will be guranteed.We are basically established in chandigarh.If interested,kindly contact.

    Naunidh Singh Sethi
    +91-9815555988
    [email protected]

  56. we are well established business in moradabad city having more than 6000sq ft covered area ware hose well suited for the above business

    please e-mail your terms and conditions for onward movement

    regards

  57. Hi,
    I am Abhishek Gupta I am from punjab jalandhar . I am interested for having c&f of your company .we have experience in product handeling as well as its distribution .Kindly provide me more information on your proposal .You can contacct me on my email [email protected]..

    thanks

  58. Iam from hyderabd (south india) , iam interested in haldirams c&f, iam already into food products, i can invest the amount required .. ill be happy to know the futher requirements my number is 09701279479.

  59. we have 2500 sq ft area in kanpur u p near transport nager we are interested in C&F AND READY to invest requir fund please contact us MUKESH 9839034879

  60. hi

    we have 2400 sq feet area in maim market,in moradabad(western u.p.)(including basement)

    we woud like to be stockist of haldiram n cnf agent.

    we can also be retailer cum distributor if you like.

    please contact us at [email protected]

    phone no- 0591-2494871

  61. We saw your listing regarding C&F distributorship. We are interested for C&FA at Nagpur for Vidarbha Marathwada Khandesh

    We have our office godown at wadi which is out octori limit

    presently we are working as C&FAgent for FMCG (Spices, Tea, Candels,Oil)

    Thanking You,

    Yours faithfully,

    For Shreeji Enterprises

    Kishor

    Proprietor

  62. We saw your listing regarding C&F distributorship. We are interested for C&FA at Nagpur for Vidarbha Marathwada Khandesh

    We have our office godown at wadi which is out octori limit
    presently we are working as C&FAgent for FMCG (Spices, Tea, Candels,Oil)

  63. Dear Sirs

    We saw your listing regarding C&F distributorship for Moradabad District U.P and we have the pleasure to offer our services.

    We have a office and godown facility spanning over 40000 square feet covered area on 25 feet wide road near the national highway 24.

    We request you to kindly send us your terms and conditions soon so that we can join hands for the mutual benefit of both the concerns.

    Our family are WD for ITC for over 100 years.

    Please contact on [email protected] immediately.

    Thanks & Best Regards

    A.K.Rehman

  64. iam based in agra,i am interested in c&f in western u.p., i am already in the business of frozen food like frozen peas, sweet corn. so i am very much known to distributorship network, i am also in the business of cold storage (majorly stroes potatoes)

  65. interested in c&f agency for district moradabad(U.p.)having 6000sq.ft. godown capacity at main national highway.

Leave a Reply

Your email address will not be published. Required fields are marked *

© 2005-2014 Goelji.com. About | Contact | Advertise Here | Privacy | Terms | Top
powered by IndiaLinkers InfoTech