Retail

EBONY: An overview

INTRODUCTION: The USD 1 Billion Conglomerate- DS Group, the promoter of Ebony Retail Holdings Ltd, is a multinational group founded in the 1940s with business interests in infrastructure development, real estate, IT, hotels & leisure management and retailing. In India, the Group’s thrust is retailing and infrastructure When Ebony first opened its doors to the

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Services Marketing

Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a product-base business. There are several major differences, including: The buyer purchases are intangible The service may be based on the reputation of a single person It’s

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Indian Rural Market

An Overview The Indian rural market with its vast size and demand base offers great opportunities to marketers. Two-thirds of countries consumers live in rural areas and almost half of the national income is generated here. It is only natural that rural markets form an important part of the total market of India. Our nation

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