Bajaj DTSi Pulsar, XCD & Discover – High Qualityby Udit Jain on August 26, 2010
Video is set in a Bajaj Research & Development facility. As the night falls and the humans leave, few bikes get up and look around for some action. Their Twin-Spark DTS-i technology pump up the high-voltage power hearts in bikes to transform them to play basketball game. As a security guard arrives to check on the commotion, the bikes just about manage to escape without getting caught. Starring Bajaj Pulsar 220, XCD 135 & Discover in lead roles.
Created completely in 3D (only the guard is real), work on this Leo Burnett India film begun over an year ago. The motion data was generated by professional basketball players & acrobats at pinewood studios, UK. Top creative talent from across the world were brought together to create this life-like reality. Directed by celebrated hollywood filmmaker Tarsem (The Cell, The Fall) and visual effects created by Glassworks London, this film sets new production standards for Indian commercials.
Agency: Leo Burnett India
Executive Creative Director & Writer: KB Vinod
Production: Stratum India & Radical Media UK
Producers: Avinash Shankar & Tommy Turtle
Production Manager: Ray Leakey
Post: Glassworks London
VFX Producer: Phil Linturn
VFX Supervisor: Alastair Hearsum
Concept Art: Marc Gabbana
Editor: Ben Stephens
Music: Ram Sampath