Big Bazaar gets new logo, tag line

On completing ten years of their existence, India’s leading retail chain Big Bazaar, owned by Kishore Biyani, is going for an image makeover with a new logo and a tag line that targets modern Indian consumers.

“The logo and tag line will become a part of all our communication. With the new change we are moving on to a more emotional positioning,” Future Group Strategy and Customer Director Vibha Rishi told to press.

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