EBONY: An overview

INTRODUCTION:
The USD 1 Billion Conglomerate- DS Group, the promoter of Ebony Retail Holdings Ltd, is a multinational group founded in the 1940s with business interests in infrastructure development, real estate, IT, hotels & leisure management and retailing. In India, the Group’s thrust is retailing and infrastructure

When Ebony first opened its doors to the discerning Indian consumer in 1994 at South Extension, New Delhi, it had little idea of the retail revolution that was about to sweep the country. Leading the revolution and with a core aim to bring a global shopping experience to India, Ebony has, ever since, successfully opened seven stores across 7 Indian cities.

As a leader in the retail industry, Ebony Retail Holdings Ltd, the company that owns and runs all seven Ebony outlets in India, has pioneered several industry trends. Most notable among them are the highly successful Ebony in-house brand ETC and a special books and music venture called Wordsworth. With over 2 lakh square feet of retail outlet space, Ebony is today among the largest retail players in India.

Ebony is characterized by an ambience that is comfortable, unobtrusive and spacious. The first organized retail player to make its entry into Chandigarh and Noida (Uttar Pradesh) with two large format stores each spread across 35,000 sq.ft, has one store each in Ludhiana and Jalandhar in Punjab. The Amritsar store, which opened in October 2002 and Faridabad in January 2003 is the most recent addition to a venture that originated at South Extension in New Delhi.

Attracting over 8000 people everyday, with the figure doubling over the weekends, the Ebony stores cater to over 50% of a consumer’s shopping basket. Ebony is known for its innovative promotions that offer value-add benefits to shoppers across all stores, right through the year. Besides cross promotions, regular impromptu promotions keep excitement alive within the stores.

Partnerships with some of the best companies in India today gives the Ebony loyalist a wide range of high quality products to choose from among well-known apparel brands, household items, cosmetics and personal care products, Jewellery, fashion accessories, books and music, stationery, household items, furnishing, crystal ware and even prams.

The home floor at each store is truly a homemaker’s delight, with products ranging from crockery and kitchen appliances to the finest linen, bathroom accessories, furniture, carpets and even gardening equipment. A number of these products are imported and exclusive to Ebony. Sourced from across the world, these products are a reflection of Ebony’s endeavor to offer superior merchandising mix at the most affordable prices.

EBONY ELITE CLUB:
Ebony Elite Club comprising of 55000 Ebony loyalists. The Ebony Elite club offers its members to accumulate bonus points against shopping. These are redeemable at regular intervals through special promotional schemes. Special customers, from among the Elite club members are issued the Ebony Gold Card that offers them many additional privileges and entitles them to avail of the discounts at the various foods and entertainment joints in the city in which Ebony is present. Apart from a wide range of products Ebony has innovative marketing tie-up with PlanetM.

WORDSWORTH:
Wordsworth is the next step in Ebony’s ongoing quest. The quest to bring value to it’s customers and add value to their lives. The concept bookstore draws it’s name from William Wordsworth, the legendary English poet. Also resonating Ebony’s resolve to celebrate language, the most revered expression of human intellect, Wordsworth is a true ode to the worth of the written word.

The Wordsworth outlets furnish books across all popular and niche categories: Fiction, Classics, Non-Fiction, Travel, Cookery, Humor, Management, Religion, Philosophy and every other conceivable genre.

Wordsworth also offers Music, Gifts, Toys and other novelty articles. Thus, further helping enliven the lives of our customers.

An absolute haven for both seasoned book-lovers and those in the making, Wordsworth couples this unique experience of drinking from the well of wisdom with a coffee bar. Thus, reaffirming the long held association of coffee with intellectual pleasure and enabling our readers to browse through the enormous collection over delicious coffee, whilst they narrow down to the title of their choice

PRODUCT RANGE:
Ebony, the word that is synonymous with retail revolution in India, has been offering its valued customers an array of the very best products and labels, all under one roof. Ebony has acquired a distinct leadership position in the Indian retail industry. Ebony is among the first to offer the Indian shoppers an international shopping experience. Its stores are characterized by an ambience that is comfortable, unobtrusive, and spacious and backed by international service standards.

Partnerships with some of the best companies in India today gives the Ebony loyalist a wide range of high quality products to choose from among well-known apparel brands, household items, cosmetics and personal care products, Jewellery, fashion accessories, books and music, stationery, household items, furnishing, crystal ware and even prams.

The home floor at each store is truly a homemaker’s delight, with products ranging from crockery and kitchen appliances to the finest linen, bathroom accessories, furniture, carpets and even gardening equipment. A number of these products are imported and exclusive to Ebony. Sourced from across the world, these products are a reflection of Ebony’s endeavor to offer superior merchandising mix at the most affordable prices.

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