Consumers Expectations and Consumption Figures:
- Time and quality of life are becoming relatively more important than money; 60% of Americans want to simplify their lives.
- Product performance was found to be the top purchasing criterion, while environmental features were a close second in a survey performed by the alliance for Environmental Innovation in conjunction with SC Johnson Wax.
- The total of United States-managed investment assets grew 22% from 1999 to 2001; socially screened assets under professional management grew by 36% in the same period, suggesting the growing importance of social issues in investment.
- Consumers are becoming more purposeful in their buying behaviour according to a 2001 Ernst & Young paper. Another change in the retail industry is a drop in the number of casual shoppers in department stores and malls.
- “An overwhelming majority [of PR professionals] believe that clients tend to underestimate the importance of PR/Communications in CSR.” According to a 2001 survey.
Global Consumption Facts and Figures:
- The world’s population is poised to expand 50% by 2050. The world is currently 78% poor, 11% middle income and 11% rich.
- World economic output more than doubled in the past 25 years, to about $33 trillion USD by 1999.
- The number of NGOs recorded by the Union of International Associations has more than doubled since 1985 and is now over 40,000 organisations, indicating a growing interest in social and environmental issues.
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