Continuing its dialogue with the youth, The Hindu urges them to take responsibility for the governance they get, by putting politicians on the spot for their unparliamentary behaviour. The previous campaign from The Hindu took a stand against junk news consumption. The brand now focuses on a democratic system gone awry and urges the youth to take a proactive stand.
Agency: O & M, Bangalore.
Agency Creative team: Piyush Pandey, Rajiv Rao, Arkadyuti Basu.
Agency Servicing Team: Vijaya Sriram, Kartik.
Agency Films Team: Rajib Baruah, Neha Kapoor
Director: Prasoon Pandey.
Producer: Cyrus Pagdiwala.
D.O.P: Ayanka bose.
Production Designer: Surabhi laddha.
Line Producer: Abhijit mapuskar.
1st AD: Bhavesh Kapadia. Production Manager: Sandeep Chougule.
Production Asst: Neha K Kaul, Bhavin Gajria.
Casting: Tia Hoimi Bandyopadhyay.
Costumes: Varsha Chandanani & shilpa.
Make-up/Hair: shailesh pawar.
Offline Editor: Davinder Konsal.
Online Editor: Rithesh Rai.
Colorist: Tony Ford.
Music: Dhruv Ghanekar.
Sound Design: Joseph George