| assortment |
the number of SKUs within a merchandise category. Also called depth of merchandise. |
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| Catalog retailing |
Non-store retail format in which the retail offering is communicated to a customer through a catalog. |
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| Category killers or category specialist |
A discount retailer that offers a complete assortment in a category and thus dominates a category from the customers ’perspective. Also called a category specialist. |
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| Close-out retailer |
Off-price retailer that sells a broad but inconsistent assortment of general merchandise as well as apparel and soft home goods, obtained through retail liquidations and bankruptcy proceedings. |
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| Convenience store |
A store that provides a limited variety and assortment of merchandise at a convenient location in a 2,000-to 3,000-square-foot store with speedy checkout. |
