Electronic retailing |
A retail format in which the retailers communicate with customers and offer products and services for sale over the Internet. |
|
Factory outlet |
Outlet store owned by a manufacturer. |
|
Franchising |
A contractual agreement between a franchisor and a franchisee that allows the franchisee to operate a retail outlet using a name and format developed and supported by the franchisor. |
|
General merchandise catalog retailers |
Non-store retailers that offer a broad variety of merchandise in catalogs that are periodically mailed to their customers. |
|
Home improvement center |
A category specialist offering equipment and material used by do-it-yourselfers and construction contractors to make home improvements. |
|
Hypermarket |
Large (100,000 to 300,000 square feet) combination food (60 –70 percent) and general merchandise (30 –40 percent) retailer. |
|
|
Infomercials |
TV programs, typically 30 minutes long that mix entertainment with product demonstrations and solicit orders placed by telephone from consumers. |
|
Internet retailing |
A retail format in which the retailers communicate with customers and offer products and services for sale over the Internet. |
|
Leased department |
An area in a retail store leased or rented to an independent company. The leaseholder is typically responsible for all retail mix decisions involved in operating the department and pays the store a percentage of its sales as rent. |
|
Multi-level network |
A retail format in which people serve as master distributors, recruiting other people to become distributors in their network. |
|
Off-price retailer |
A retailer that offers an inconsistent assortment of brand name, fashion-oriented soft goods at low prices. |
|
Outlet store |
Off-price retailer owned by a manufacturer or a department or specialty store chain. |
|
Party plan system |
Salespeople encourage people to act as hosts and invite friends or co-workers to a “party” at which the merchandise is demonstrated. The host or hostess receives a gift or commission for arranging the meeting. |
|
Pyramid scheme |
When the firm and its program are designed to sell merchandise and services to other distributors rather than to end-users. |