PRICING Haldiram’s offered its products at competitive prices in order to penetrate the huge unorganized market of namkeens and sweets. The company’s pricing strategy took into consideration the price conscious nature of consumers in India. Haldiram’s launched namkeens in small packets of 30 grams, priced as low as Rs.5. The company also launched namkeens in […]
THE MARKETING MIX PRODUCTS Haldiram’s offered a wide range of products to its customers. The product range included namkeens, sweets, sharbats[1] , bakery items, dairy products, papad[2] and ice-creams . However, namkeens remained the main focus area for the group contributing close to 60% of its total revenues. By specializing in the manufacturing of namkeens,
Introduction Over a period spanning six and a half decades, the Haldiram’s Group (Haldiram’s) had emerged as a household name for ready-to-eat snack foods in India. It had come a long way since its relatively humble beginning in 1937 as a small time sweet shop in Bikaner, in the Rajasthan state of India. In 2001,