Valyoo Technologies Pvt.Ltd. (Delhi), which has presence in fashion accessories through e-commerce websites like Lenskart.com, Watchkart.com and Bagskart.com, has launched Jewelskart.com, an e-commerce portal dedicated to fashion jewellery. Right now it offers three categories Gold jewellery, Silver jewellery and Branded Read full story…
On completing ten years of their existence, India’s leading retail chain Big Bazaar, owned by Kishore Biyani, is going for an image makeover with a new logo and a tag line that targets modern Indian consumers. “The logo and tag Read full story…
After hobbling on a proposal paper, released in July 2010 by the Department of Industrial Policy and Promotion (DIPP), to allow 51 per cent foreign direct investment (FDI) in multi-brand retail in India, the discussion seems to finally be reaching Read full story…
Safety concerns, competitive pressures and regulatory requirements are creating demand for more traceability in the food service industry than ever before. Also use of IT for tracking the sales and demand forecasting is widely accepted. The above are some of Read full story…
THE ROAD AHEAD In the financial year 2001-2002, the combined turnover of all three units of Haldiram’s was estimated at Rs. 4 billion. The company targeted a growth of 15% for the financial year 2002-2003. Analysts felt that, given the Read full story…
POSITIONING The above initiatives helped Haldiram’s to uniquely position its brand. Haldiram’s also gained an edge over its competitors by minimizing promotion costs. Appreciating the company’s efforts at building brand, an analyst said, “Haldiram once was just another sweet maker Read full story…
PROMOTION Haldiram’s product promotion had been low key until competition intensified in the snack foods market. The company tied with ‘Profile Advertising’ for promoting its products. Consequently, attractive posters, brochures and mailers were designed to enhance the visibility of the Read full story…
PLACE Haldiram’s developed a strong distribution network to ensure the widest possible reach for its products in India as well as overseas. From the manufacturing unit, the company’s finished goods were passed on to carrying and forwarding (C&F) agents. C&F Read full story…
