Technology

AOL.in To Spend Rs 10 Cr In Advertising; Yatra Goes To Leo Burnett; Lodestar To Handle Monster Asia

AOL’s Indian portal – AOL.in – plans to spend about Rs 10 crore ($2.4 million) in Indian advertising which includes online and mass media. The company has appointed Madison Media for its media duties and Saatchi & Saatchi for the creative duties, reports Agencyfaqs.com. The account will be serviced from Bangalore. Exchange4media reports that Yatra.com […]

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Feedburner-Google Deal In Final Stages, Possible $100 Million Value

Lots of chatter over the past few days about a possible acquisition of Feedburner by Google, starting with a “rumor” from Sam Sethi at Vecosys based on a “very trusted source” who said Google wanted in on the RSS ad market. Now multiple reports—TechCrunch, ClickZ—each quoting a single source say an agreement is in place.

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